..., the study demonstrates that network centrality attenuates the adverse impact of negative eWOM on innovative performance while amplifying the positive effect of eWOM on financial performance. Practical implications Managing eWOM is crucial, especially negative eWOM. Using review platform data, firms can...

...Jungwon Lee; Ohsung Kim; Cheol Park Purpose The purpose of this study is to analyze the nonlinear effects of corporate philanthropy on the responses of both internal and external stakeholders as well as its impact on corporate financial performance. Design/methodology/approach Based...

...So Won Jeong; Jae-Eun Chung Purpose Building on the resource-based view (RBV), this study examines the differential roles of internal and external social capital (SC) in enhancing the marketing innovation (MI), competitive advantage and financial performance of Korean small and medium-sized...

...Nikhat Afshan; Purnendu Mandal; Angappa Gunasekaran; Jaideep Motwani Purpose The purpose of this paper is to examine the mediating role of immediate performance outcomes on the relationship between dimensions of supply chain integration (SCI) and financial performance. Design/methodology...

...). Findings Results revealed that CESM did not affect financial performance through a direct path but was found to have a positive indirect path via the mediation of brand equity. In addition, this relationship was found to differ between the United States and South Korea. Originality/value This study...

... and contribute to financial performance in regional markets. Design/methodology/approach The methodology is based on the event study technique which is applied to the estimation of excess returns that arise in response to announcements of corporate sponsorship made by leading industrial stocks trading...