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Keywords: Sales conversion rate of traffic
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Journal Articles
Whether and how to use live stream for the retailer considering consumer preference? The impact of platform traffic pricing decisions
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Asia Pacific Journal of Marketing and Logistics (2025) 37 (12): 4061–4081.
Published: 13 May 2025
... types, shopping-preferred (SP) and content-preferred (CP), and identify vital elements to assess livestream sales performance according to the sales conversion rate of traffic, the streamer’s influence and consumers’ preference value. Findings We find that traffic pricing increases...
