... these choices. Design/methodology/approach A choice-based conjoint analysis was conducted to study consumer preferences for multi-attribute products with 133 young Thai consumers. The product profiles varied across attributes such as shop type, inner and secondary packaging, and price. The analysis used...

...Jie Yang; Baolu Wang; Sizhuo Zhao Purpose This study quantitatively investigates Chinese consumers’ preferences and willingness-to-pay (willingness to pay ( WTP) ) for various sustainability attributes of fashion products. It identifies distinct consumer segments based on their preference...

... types, shopping-preferred (SP) and content-preferred (CP), and identify vital elements to assess livestream sales performance according to the sales conversion rate of traffic, the streamer’s influence and consumers’ preference value. Findings We find that traffic pricing increases...

... as the followers. Manufacturers face differential consumer preferences on the same agency retail platform, and they can sell a bundled extended service product and sell a separate product without any extended service. Findings The sale of extended warranty services on the retail platform leads to lower pricing...