...Sukrit Vinayavekhin; Alisara Rungnontarat Charinsarn Purpose This research examines how young consumers in an emerging market make trade-off decisions when buying products on e-commerce platforms. It specifically investigates how different types of online shops and sustainable packaging influence...

... in benefiting the internationalization of a postselection emerging-market brand marketer that suffers from late-mover disadvantages. Design/methodology/approach A pretest (survey) and two main studies (experiments) were conducted to examine the proposed mediation model of “Chief Marketing Officer background...

... behaviour, especially those in emerging markets. The Ninh Nguyen is the corresponding author and can be contacted at: theninhnguyen@swin.edu.au 17 08 2016 09 11 2016 22 12 2016 23 12 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use...

... orientations simultaneously to enhance their dynamic capabilities in NPD, a strategic issue that has not been given much attention in previous literature. Firms in emerging markets may lack sufficient knowledge and expertise to manage IT. However, within certain organizational structures (e.g. corporate...