...Yafeng Fan; Luyao Zhang; Yan Wang Purpose The purpose of this study is to investigate the fit effect between influencer type (virtual vs. human) and tourists' psychological distance, and to examine the serial mediating roles of perceived credibility and perceived diagnosticity in this relationship...

... perceived diagnosticity and platform trust. Design/methodology/approach Data were collected from 488 Chinese users exposed to short video ads for second-hand platforms. The study employs a dual-analytic approach: partial least squares structural equation modelling (PLS-SEM) to estimate net relationships...

... and the consumer decision journal, this work investigated whether recommendation type could shape consumer responses to SMIS’ recommendations by affecting the perceived diagnosticity. Four online experiments were conducted to test the research hypothesis. Findings The results showed that the interaction...