...Sukrit Vinayavekhin; Alisara Rungnontarat Charinsarn Purpose This research examines how young consumers in an emerging market make trade-off decisions when buying products on e-commerce platforms. It specifically investigates how different types of online shops and sustainable packaging influence...

...Xiujun Cui; Zhaoqing Yu; Jiakun Sun; Ying Li Purpose The pursuit of sustainable development and the rapid progress of digital technologies have made artificial intelligence (AI) marketing an important business trend to promote products. Although applying AI marketing can significantly reduce...

...Behzad Foroughi; Jun Wen; Mostafa Al-Emran; Mohammed A. Al-Sharafi Purpose Despite the widespread adoption of generative artificial intelligence (Gen AI) across various sectors, there is a limited understanding of the factors driving its use for environmental sustainability and green purchase...

... and investigates how green self-identity strengthens the transformation of green resources into sustained customer commitment. Design/methodology/approach A structured survey was conducted among 598 guests who had recently stayed at eco-certified hotels in China. Established seven-point Likert scales measured...

...Eleonora Acciai; Silvia Pérez-Bou Purpose This study explores blockchain and digital product passport (DPP) adoption in Italian fashion SMEs, analyzing supply chain challenges and sustainability benefits to support the circular economy transition. Design/methodology/approach Qualitative semi...

...Ken Kumagai Purpose Contemporary consumers appear increasingly sustainability-conscious but less concerned about premium brand names. In this context, this study addresses the role of the brand name in forming willingness to pay (WTP) toward sustainable branded products. The purpose is to identify...

... analysis and direct observations. Data were analyzed using thematic coding aligned with the resource-based view (RBV) framework. Findings The study identifies three key digitalization capabilities – governance, value creation and connection – that enable sustainable practices through mechanisms...

...Hsiu-Hua Chang Purpose Sharing food through online communities is an effective channel for quickly exchanging edible food, avoiding food waste and promoting environmental sustainability. This study explores how the different characteristics of food sharing platforms influence consumers...

...Jinghe Han; Arch George Woodside; Eunju Ko Purpose This study proposes and empirically tests the hypothesis that most consumers differ significantly in how accurately they express knowledge about what experts define as indicators of fashion sustainability behavior. Design/methodology/approach...

...Ken Kumagai Purpose This research extends self-congruity theory and assesses the predictive validity of the triad personality congruence among brand, brand-related sustainability initiatives (BSI) and self-concept (BSSC: brand-sustainability-self-congruence) on consumers’ brand evaluation...

...Md Maruf Hossan Chowdhury; A.K.M. Shakil Mahmud; Shanta Banik; Fazlul K. Rabbanee; Mohammed Quaddus; Mohammed Alamgir Purpose Drawing on the dynamic capability view (DCV), this research determines the suitable configurations of resilience strategies for sustainable tourism supply chain performance...

...Sara Quach; Felix Septianto; Park Thaichon; Billy Sung Purpose This research examines the effect of team diversity on customer behavior (purchase likelihood) associated with sustainable luxury products and further considers the mediating role of customer skepticism and the moderating role...

... is a vital predictor of sustainable consumption and plays a significant mediating role between the variables. Originality/value The findings of this study address gaps in the literature, which lacks investigations into the effects of communication information about suboptimal food on consumer attitudes...

...Ken Kumagai Purpose With increasing managerial attention on the strategic promotion of brand-related sustainability initiatives (BSI), this study explores the psychological role of image congruence of the triad comprising brand, BSI and self-concept (brand–sustainability–self-congruence; BSSC...

..., 2018). Given these qualities, the model has been widely combined with behavioural theories (Stead, 1972). Theories that have dominated research on persuasive communication in sustainable tourism include the Theories of Reasoned Action/Theory of Planned Behaviour (e.g. Lee et al., 2010...

...Ken Kumagai Purpose This study examines consumer behaviour based on product sustainability and brand luxury. The purpose is to provide strategic suggestions to apparel companies attempting to invest in sustainable development of plastic clothing, as well as implications for marketing...

...Li Zhao; Stacy H. Lee; Lauren Reiter Copeland Purpose Social media and sustainability are changing Chinese consumers’ consumption behavior in notable ways. Few apparel industry sustainability efforts are enforced or well known in China. As China operates its own social media sites, it is necessary...

... Limited 2017 Emerald Publishing Limited Licensed re-use rights only Australia Sustainability Social marketing Meat consumption Consumption of food provides nutrition and energy for the human body. People’s preferences for food, however, are much more complex than satisfying this basic...

...). Jason Lee Carter can be contacted at: jlcprofessional@gmail.com 30 09 2015 01 10 2015 23 11 2015 05 12 2015 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only International marketing Sustainability Education...