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Wen-Yu Chiang
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Journal Articles
Using a data-driven marketing strategy on customer relationship management: an empirical case of urban coffee shops in Taiwan
Available to Purchase
Journal:
British Food Journal
British Food Journal (2021) 123 (4): 1610–1625.
Published: 22 December 2020
Journal Articles
Applying data mining for online CRM marketing strategy: An empirical case of coffee shop industry in Taiwan
Available to Purchase
Journal:
British Food Journal
British Food Journal (2018) 120 (3): 665–675.
Published: 05 March 2018
