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Keywords: Food products, Spain
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Journal Articles
Consumer satisfaction: A key factor of consumer loyalty and buying intention of a PDO food product
Available to Purchase
Journal:
British Food Journal
British Food Journal (2008) 110 (9): 865–881.
Published: 05 September 2008
... loyalty Consumer behaviour Food products, Spain To sum up, we have found different points of view that analyze the concept of consumer loyalty: the behavioural perspective and the attitudinal one. In this paper, we consider both dimensions in order to measure the degree of loyalty toward food...
