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Keywords: Key informant technique
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Journal Articles
British Food Journal (2013) 115 (2): 314–326.
Published: 08 February 2013
... that can be used to utilise the market opportunities are of special interest. The key informant techniques as well as official statistics are used. Findings Comparing the outcome of the authors' field research, done during the winter of 2010, with government statistics on wine consumption, it is clear...

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