...Mattia Rapa; Marco Ferrante; Ilia Rodushkin; Cora Paulukat; Marcelo Enrique Conti Purpose World imports of Italian sparkling wines fell by 9% in value and 5% in quantities. In view of this, the quality characterisation of these products is desirable to increase their market value and restore...

... wine consumers’ interpretation of images of champagne and sparkling wine. The research examined consumer responses to the images through the prism of the relationship between symbolism, ritual and myth, as well as other related values. Design/methodology/approach – In a series of focus groups...

...Antonio Chamorro; Sergio Rubio; F. Javier Miranda Purpose – The purpose of this paper is to analyse the “region-of-origin” effect in the purchase of cava, a sparkling wine. Cava is a multiregional designation of origin: although it is a product typical of a particular Spanish region (Catalonia...