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Keywords: Symbolism
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Journal Articles
Status or fun? A cross-cultural examination of young consumers’ responses to images of champagne and sparkling wine
Available to Purchase
Journal:
British Food Journal
British Food Journal (2016) 118 (8): 1960–1975.
Published: 01 August 2016
... wine consumers’ interpretation of images of champagne and sparkling wine. The research examined consumer responses to the images through the prism of the relationship between symbolism, ritual and myth, as well as other related values. Design/methodology/approach – In a series of focus groups...
