... by a sustainable business model that generates value for the local environment, thus revitalising abandoned territories. Data are collected using qualitative and quantitative methods and are analysed using the Gioia methodology. Findings The Essentia Dimora Rurale's approach is rooted in the concept...

... communication channels is an important factor that influences business's relationships. Originality/value This paper contributes to the RC literature by stressing how ITs improve not only the executive process and performance of SMEs, but also the intangible resources of the territory. Accordingly...

... territory – is a key asset of the winery, which attaches great symbolic and concrete importance to these values. Research limitations/implications The study uses a single case study approach and a qualitative method without quantifying the impact of every business choice. For theoretical implications...

... and institutions working on a territory promotion and in the tourism sector, and for politicians and local authorities. Originality/value The originality of the research is represented by a focusing on how a strategy based on an effective combination between tradition and innovation should increase...

... of interviews, by also questioning managers and employees working, as opposed to family members. Practical implications – Practical implications relate to different groups of stakeholders: for owners and management, for investors, for organizations and institutions working on a territory promotion...