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Keywords: Virtue product
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Journal Articles
Journal:
British Food Journal
British Food Journal (2024) 126 (13): 162–181.
Published: 19 March 2024
... Egoistic appeals Processing fluency Virtue product Vice product Because organic food cultivation is more favorable to the ecological environment, organic food advertising appeal is unique. For example, Halxin Organic Farm's “Doing ecological agriculture, producing healthy food ……” and Guangxi...
