– The purpose of this paper is to describe and propose a new way to do benchmarking. It describes an explanatory case study whereby data are collected through an internet benchmarking system with multi-criteria performance.
– The research methodology was to conduct a literature review on international journals about evolution, typology and trends of benchmarking. Through a third year case study of Internet Benchmarking and Monitoring System of Productive Arrangements System the authors describe and propose a flexible benchmarking model.
– The paper provides empirical insights about a new model of flexible benchmarking taking into account different demands, whereby partners’ data are collected and processed according to their needs.
– For monitoring and trending analysis more data and time is needed. These three-year applications show that it takes a long time to build a database that can be meaningful for benchmarking and monitoring purposes management. It also requires management maturity, performance system and finally procedures to invite companies to collect and input online data.
– The paper describes a flexible benchmarking, detailing its features in the form of a case study. The gap analysis shows the individual and collective gaps and requirements. Examples of practical use and reports generated “online” are presented.
– The paper presents a new potential for the use of benchmarking tools. It is expected to contribute to the academic area, describing ways to achieve greater potential in the use of benchmarking tools, proposing a new way to do benchmarking.
