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Keywords: Customer segmentation
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Journal Articles
Segmentation based product design using preferred features
Available to Purchase
Benchmarking: An International Journal (2015) 22 (6): 1096–1114.
Published: 03 August 2015
... it in the domain of product design. Kim and Chhaged (2002) suggested the methodology to solve the product line design problem with multiple quality type attributes for a monopolist serving a market with only two customer segments. Kohli and Krishnamurthi (1987) described a dynamic programming heuristic...
