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Keywords: Mobile selection
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Journal Articles
Customer preference oriented product design using AHP‐modified TOPSIS approach
Available to Purchase
Benchmarking: An International Journal (2013) 20 (4): 549–564.
Published: 05 July 2013
... Mobile selection Similar analysis has been carried out to identify the customer preference, if any, for the type of phone. It is observed that (Figure 3) 40.3 percent customers preferred compact type of the mobile phone and 30.8 percent preferred slider type. As majority of the customers preferred...
