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Case Studies

Can striking workers be dismissed? – An industrial relations case study

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Sonia Singh, Avil Saldanha, K.M. Ravi Kumar, Rekha Aranha
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–9.
https://doi.org/10.1108/EEMCS-06-2025-0343
Published: 11 June 2026
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Case Studies

At a crossroads: strategic choices of a mid-career solo entrepreneur

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Neelam Kshatriya, Prabhjot Kaur
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–9.
https://doi.org/10.1108/EEMCS-08-2025-0499
Published: 11 June 2026
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Case Studies

RashTions: a case of sustainable entrepreneurship through food innovation in the United Arab Emirates

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Urwa Tariq, Rashed A. Alzahmi, Raihan Taqui Syed
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–14.
https://doi.org/10.1108/EEMCS-03-2025-0109
Published: 11 June 2026
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Case Studies

Asian Paints under siege: a Birla Opus disruption?

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Tulsi Jayakumar, Kiran Mahasuar, Kshitiz Dhinda, Navya Sawlani
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–15.
https://doi.org/10.1108/EEMCS-11-2025-0758
Published: 10 June 2026
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Case Studies

Between culture and client: a financial advisor’s dilemma

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Hardeep Singh Mundi
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–7.
https://doi.org/10.1108/EEMCS-04-2025-0212
Published: 08 June 2026
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Case Studies

Entrepreneurship and identity in an emerging market: the case of In3 Coffee in Chengdu

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Thiri Lynn, Maria Ivanova-Gongne, Stefan Lång
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–11.
https://doi.org/10.1108/EEMCS-04-2025-0209
Published: 05 June 2026
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Case Studies

Decoding the motivation of employees by the power of HR analytics: the case of AutoNova

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Amit Jain, Snehal Shah
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–14.
https://doi.org/10.1108/EEMCS-08-2024-0341
Published: 04 June 2026
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Case Studies

Kosh: digitizing financial inclusion for blue-collar workers

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Smita Dayal, Nidhi Malhotra, Vineet Ranjan, Shakeb Akhtar
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–15.
https://doi.org/10.1108/EEMCS-04-2025-0229
Published: 02 June 2026
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Case Studies

I Love Coffee: a growing social enterprise

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Robert Venter, Katherine Hofmeyr
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–20.
https://doi.org/10.1108/EEMCS-10-2025-0671
Published: 29 May 2026
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Case Studies

Saregama: co-creating value in an uncontested market of streaming music

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Ajoy Kumar Dey, Soumik Gangopadhyay, Rabin Mazumder, Rajendra Nargundkar, Peu Das
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–24.
https://doi.org/10.1108/EEMCS-12-2025-0840
Published: 29 May 2026
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Case Studies

Osaka Lighting’s strategic response to emerging challenges

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Mohsin Amir Mukhtiar Syed, Mujeeb U Rehman Bhayo
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–11.
https://doi.org/10.1108/EEMCS-09-2025-0536
Published: 29 May 2026
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Case Studies

Julep’s journey: differentiation in a competitive market

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Emmanuel Silva Quaye, Angie Urban, Amanda Bowen
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–14.
https://doi.org/10.1108/EEMCS-11-2025-0760
Published: 29 May 2026
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Case Studies

Ensuring BKB’s future: achieving sustainability amidst market uncertainty

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Judith Mariette Geyser, Alicia Fourie
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–17.
https://doi.org/10.1108/EEMCS-08-2024-0354
Published: 28 May 2026
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Case Studies

Sustainability strategies for luxury and low-cost Gulf Airlines

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Suhail Mohammad Ghouse
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–15.
https://doi.org/10.1108/EEMCS-09-2024-0378
Published: 21 May 2026
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Case Studies

A brand at a crossroads: Creativito’s journey from survival to significance

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Miray Rashad Barsoum
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–15.
https://doi.org/10.1108/EEMCS-03-2025-0134
Published: 19 May 2026
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Case Studies

To pivot or persevere? Strategic choices for a social entrepreneur at KRETO

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Sunita Panicker, Jimmy Thankachan, Asha S.K.
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–10.
https://doi.org/10.1108/EEMCS-06-2025-0371
Published: 19 May 2026
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Case Studies

Campus Sutra: internationalization of an Indian online fashion brand

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Kanti Prakash Brahma, Sarat Kumar Jena
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–15.
https://doi.org/10.1108/EEMCS-07-2025-0384
Published: 15 May 2026
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Case Studies

Between home and enterprise: the Swakruta dilemma of scaling women entrepreneurs

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Sujit K.S., Nandini M., Shweta Ranjan
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–14.
https://doi.org/10.1108/EEMCS-05-2025-0284
Published: 15 May 2026
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Case Studies

“Artwaale” events: designing a sustainable business model

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Bikramjit Rishi, Soni Sharma
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–10.
https://doi.org/10.1108/EEMCS-04-2024-0134
Published: 07 May 2026
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Case Studies

Premiumization of jewellery: can Tanishq retain its glitter

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Revanth Kumar Guttena, Saradhi Gonela, Kalyana Chakravarthi Jonnalagadda
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–9.
https://doi.org/10.1108/EEMCS-11-2024-0488
Published: 30 April 2026
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