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Case Studies

Mamaearth: a brand growth story

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Ashita Aggarwal, Rajiv Agarwal
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–26.
https://doi.org/10.1108/EEMCS-08-2023-0308
Published: 24 November 2023
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Case Studies

Bhuira Jams: changing lanes to break logjam

Available to Purchase
Somnath Chakrabarti, Vijay Chadha, Rajiv Agarwal
Case Provider: Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–31.
https://doi.org/10.1108/EEMCS-04-2018-0055
Published: 23 August 2019
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