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Case Studies
Customer acquisition at Abhyudaya Co-operative Bank Ltd
Available to Purchase
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–14.
Published: 08 October 2014
...Dhananjay Bapat Subject area Marketing, Banking. Study level/applicability Post Graduate Programme, MBA, BBA. Case overview On 27 June 2011, Abhyudaya Bank, a leading urban cooperative bank, opened its 101 new branch at Diva, which is on the outskirts of Mumbai city in India. Diva area...
