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Keywords: International markets
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Journal Articles
Seizing the moment in the flux of Industry 4.0: technological opportunism, innovativeness and new product performance in international markets
Available to Purchase
European Journal of Innovation Management (2024) 27 (4): 1134–1159.
Published: 21 November 2022
... and discover the impact of innovativeness on new products performance in international markets. Design/methodology/approach To empirically test the hypotheses, the authors have collected survey data from 237 Korean exporting firms and applied structural equation modeling. Findings Empirical results...
