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Positive and negative behaviours resulting from brand attachment: The moderating effects of attachment styles

Arnold Japutra, Yuksel Ekinci, Lyndon Simkin

European Journal of Marketing (2018) 52 (5-6): 1185–1202.

https://doi.org/10.1108/EJM-10-2016-0566

Published: 23 February 2018

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Journal Articles

The role of ideal self-congruence and brand attachment in consumers’ negative behaviour: Compulsive buying and external trash-talking

Arnold Japutra, Yuksel Ekinci, Lyndon Simkin, Bang Nguyen

European Journal of Marketing (2018) 52 (3-4): 683–701.

https://doi.org/10.1108/EJM-06-2016-0318

Published: 31 January 2018

View article titled, The role of ideal self-congruence and brand attachment in consumers’ negative behaviour: Compulsive buying and external trash-talking

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Journal Articles

Troubled waters: the transformation of marketing in a digital world

Lee Quinn, Sally Dibb, Lyndon Simkin, Ana Canhoto, Mathew Analogbei

European Journal of Marketing (2016) 50 (12): 2103–2133.

https://doi.org/10.1108/EJM-08-2015-0537

Published: 14 November 2016

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Journal Articles

The dynamic models of consumers’ symbolic needs: in the context of restaurant brands

Sung Ho Han, Bang Nguyen, Lyndon Simkin

European Journal of Marketing (2016) 50 (7-8): 1348–1376.

https://doi.org/10.1108/EJM-03-2015-0144

Published: 11 July 2016

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Journal Articles

The dynamics of public relations: Key constructs and the drive for professionalism at the practitioner, consultancy and industry levels

Carmen Lages, Lyndon Simkin

European Journal of Marketing (2003) 37 (1-2): 298–328.

https://doi.org/10.1108/03090560310453325

Published: 01 February 2003

View article titled, The dynamics of public relations: Key constructs and the drive for professionalism at the practitioner, consultancy and industry levels

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Positive and negative behaviours resulting from brand attachment: The moderating effects of attachment styles

The role of ideal self-congruence and brand attachment in consumers’ negative behaviour: Compulsive buying and external trash-talking

Troubled waters: the transformation of marketing in a digital world

The dynamic models of consumers’ symbolic needs: in the context of restaurant brands

The dynamics of public relations: Key constructs and the drive for professionalism at the practitioner, consultancy and industry levels

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Update search

Positive and negative behaviours resulting from brand attachment: The moderating effects of attachment styles

The role of ideal self-congruence and brand attachment in consumers’ negative behaviour: Compulsive buying and external trash-talking

Troubled waters: the transformation of marketing in a digital world

The dynamic models of consumers’ symbolic needs: in the context of restaurant brands

The dynamics of public relations: Key constructs and the drive for professionalism at the practitioner, consultancy and industry levels

Email alerts

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