... chatbot interactions. Study 1 investigates how non-human identity cues impact consumer trust and, subsequently, attitude towards the firm and intention to purchase the product offered. Study 2 tests these effects across different levels of social presence. Study 3 examines consumer responses to different...

...Ali B. Mahmoud; V. Kumar; Alexander Berman; Samer Elhajjar; Leonora Fuxman Purpose This study aims to explore blockchain potential for digital marketing (BlkChn-Mk-KAP) by developing and validating a measurement model for assessing the constructs of knowledge, attitude and practice (KAP) related...

...Jasmina Ilicic; Stacey M. Baxter; Alicia Kulczynski Purpose This research aims to examine the effect of spokesperson facial symmetry on advertisement attitude, brand attitude and purchase intention and the mediating role of source authenticity on attitudinal and behavioral judgments. Design...

... 12 2016 07 03 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Word of mouth Attitude Intention Regulatory focus Experience attribute Search attribute It has been well established in the marketing literature...

...Olalekan K. Seriki; Kenneth R. Evans; Hyo-Jin (Jean) Jeon; Rajiv P. Dant; Amanda Helm Purpose This paper aims to examine how external marketing messages, which are generally used to convey company and product information to external target audiences, influence job attitudes and behaviors...

... role of spokesperson–product fit on attitude towards the advertisement and the moderating role of need for cognition (NFC) was also tested. Findings – Findings indicate that verbal congruence influences consumer perceptions of fit, regardless of visual congruence. Perceptions of spokesperson...