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Keywords: Demand management
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Journal Articles
Decision-contextual and individual influences on scarcity effects
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (8): 1314–1332.
Published: 26 July 2013
... products as a means to emphasize their own “uniqueness” (Snyder, 1992) and attain social status (Lynn, 1992). © Emerald Group Publishing Limited 2013 Scarcity effects Utilitarian and hedonic products Public versus private consumption Self-monitoring Demand management Product planning...
Journal Articles
Managerial Perceptions of the Demand Curve: Evidence from a Multiproduct Firm
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1993) 27 (9): 5–18.
Published: 01 October 1993
... and managerial implications of the derived typology and identifies future research avenues. © MCB UP Limited 1993 Demand management Executives Marketing theory ...
