...Anthony Pecotich; Felicity J. Purdie; John Hattie An evaluation of executive perceptions of strategic typologies is presented in the Australian context. Specifically, four strategic typologies (growth versus retrenchment, the product/market matrix, the grand strategy alternatives, and Porter's...

...A. Diamantopoulos; Brian P. Mathews Examines executives′ perceptions of the demand curve in the context of a multiproduct firm. Cluster analysis is used to develop an empirically‐based demand curve typology and relate it to various descriptors of the market environment. Examines the theoretical...

...Graham J. Hooley; James E. Lynch; Jenny Shepherd This paper attempts to develop a typology of current approaches to marketing in UK industry. It reports the results of a national postal survey of over 1,000 UK chief marketing executives. Cluster analysis was used on the survey data to isolate four...