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Keywords: Smell
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Journal Articles
European Journal of Marketing (2023) 57 (2): 505–534.
Published: 19 December 2022
...Usha L. Pappu; Peter T.L. Popkowski Leszczyc; Ravi Pappu; Neal M. Ashkanasy Purpose This research aims to examine the conditions under which individuals’ olfaction is actively engaged in purchase decisions. Consequently, it introduces the concept of need for smell (NFS) to measure differential...

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