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Keywords: Phase-specific analysis
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Journal Articles

Opinion leadership and data quality in consumer decision-making: a phase-specific analysis of the rational decision process

Open Access
Saeed Tabar, Gelareh Towhidi, Sajon Dhar, Shaheen Borna
Journal: European Journal of Management Studies
European Journal of Management Studies 1–29.
https://doi.org/10.1108/EJMS-06-2025-0080
Published: 12 May 2026
... with theoretical predictions about uncertainty reduction and cognitive load. Originality/value This study makes three novel contributions: (1) theoretical integration of opinion leadership and data quality within established consumer behavior frameworks, (2) phase-specific analysis revealing when each factor...
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