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Keywords: Sustainable strategies
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Journal Articles
Driving sustainability: turning entrepreneurs’ motivations into actions
Available to Purchase
International Journal of Entrepreneurial Behavior & Research 1–27.
Published: 02 March 2026
... practices. Sustainable strategies emerged as the primary driver of sustainable behaviour and motivational factors were found to play a crucial role in translating awareness into action. Originality/value This study provides novel empirical evidence on the relationship between individual entrepreneurial...
