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Keywords: Theory of Planned Behaviour (TPB)
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Journal Articles
Driving sustainability: turning entrepreneurs’ motivations into actions
Available to Purchase
International Journal of Entrepreneurial Behavior & Research 1–27.
Published: 02 March 2026
... practices. These factors are analysed according to the theory of planned behaviour (TPB ; Ajzen, 1991) alongside entrepreneurs’ sustainable strategies. This study pays particular attention to how SDG awareness contributes to the motivation to act as a transformative agent. While entrepreneurial...
Journal Articles
What lies behind entrepreneurial intentions? Exploring nascent entrepreneurs’ early belief systems
Open Access
International Journal of Entrepreneurial Behavior & Research (2022) 28 (9): 177–197.
Published: 16 June 2022
...Mauri Laukkanen Purpose Studies of entrepreneurial intentions (EIs) have become increasingly common, informed usually by Ajzen’s (1991) theory of planned behaviour (TPB). Although the TPB postulates that beliefs determine EIs, the contents of the beliefs have not been properly studied, leaving EIs...
