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Keywords: Cruise marketing strategy
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Journal Articles
Qualities of effective cruise marketing strategy: Cruisers’ experience, service convenience, values, satisfaction and revisit intention
Available to Purchase
International Journal of Quality & Reliability Management (2018) 35 (10): 2304–2327.
Published: 29 November 2018
... intention. Thus, the attributes of an effective cruise-marketing strategy in formulating consumer’s recreational experiences are examined. Design/methodology/approach A total of 287 questionnaires were collected and structural equation modelling technique was used to analyse data obtained from cruise...
