...Kushagra Kulshreshtha; Gunjan Sharma; Naval Bajpai Purpose Since the inception of the conjoint analysis technique in the year 1971, papers addressing the epistemological aspects of conjoint analysis are scant. Hence, this paper attempts to address the vacuum of qualitative discourse addressing...

... at the centrality of justifications (methods), which are not innocent: “To know what method to adopt, one must already have arrived at some metaphysical and some epistemological conclusions” (Rorty, 1992, p. 1, italics added). Monod and Boland (2007) complained about a “Peter Pan...