Understanding e-retailer characteristics and post-purchase behaviour: moderating role of confirmation Available to Purchase

Dr Tata Sai Vijay is presently working as an Assistant Professor, at Indian Institute of Management Ranchi, in the Marketing Area. His research interest includes – online consumer behaviour, online consumer reviews, consumer buying behaviour for new and innovative products, customer relationship marketing and impulse buying behaviour. He has published research papers in various journals like Journal of Retailing and Consumer Services, International Journal of Consumer Studies, Marketing Intelligence and Planning, Journal of Global Information Management, Journal of Consumer Behaviour, Journal of Internet Commerce, Pacific Asia Journal of the Association for Information Systems, International Journal of International Consumer Marketing, etc. He has also published case studies in Ivey publishing and Case Centre.

Dr Sanjeev Prashar is a Professor at Indian Institute of Management Raipur India in the area of Marketing Management. Prior to this, he worked with Institute of Management Technology (IMT), Ghaziabad, as Professor in the area of Marketing Management. His areas of interest are Impulse Buying, Online Buying, Mall Selection, Rural Marketing, International Marketing /Exports Management and Marketing of Services. He has published research papers/Case studies in various journals like –Richard Ivey School of Business, Emerald Group Publishing Limited, IGI Publishing Limited, Inderscience Publishers, Palgrave Macmillan and Journal of Retailing and Consumer.

Dr Shiwangi Singh is an Assistant Professor in Strategy and Entrepreneurship area at the Indian Institute of Management Ranchi. She holds a Ph.D. from the Indian Institute of Technology Delhi. She is gold medalist during her studies in graduation and post-graduation. She has published several research papers in leading international journals including Technological Forecasting and Social Change, Journal of Retailing and Consumer Services, Asia Pacific Business Review, and International Business Review. Her area of research includes strategic analysis, innovation, digitalization, implementation strategies, technology roadmapping, and start-ups.