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Journal Articles

Direct and indirect effect of word-of-mouth with the moderation of ethnocentrism

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Hyowon Hyun, Dongyoup Kim, Jungkun Park
Journal: International Journal of Retail & Distribution Management
International Journal of Retail & Distribution Management (2023) 51 (4): 484–502.
https://doi.org/10.1108/IJRDM-01-2022-0001
Published: 09 January 2023
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Journal Articles

Understanding the role of anticipated loss and gain during consumer competition: the moderation of purchase importance and prior brand attitude

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Dongyoup Kim, Jungkun Park, Hoang T.P.M Le, Duckyeon Choi
Journal: International Journal of Retail & Distribution Management
International Journal of Retail & Distribution Management (2022) 50 (10): 1302–1318.
https://doi.org/10.1108/IJRDM-10-2021-0471
Published: 19 May 2022
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