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Impact of internal branding on customer-based brand equity with mediating effect of organizational loyalty: An empirical evidence from retail sector

Muhammad Junaid Shahid Hasni, Jari Salo, Hummayoun Naeem, Kashif Shafique Abbasi

International Journal of Retail & Distribution Management (2018) 46 (11-12): 1056–1076.

https://doi.org/10.1108/IJRDM-07-2017-0148

Published: 13 November 2018

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