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Leslie de Chernatony
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Journal Articles
Internalising a brand across cultures: the case of IKEA
Available to Purchase
International Journal of Retail & Distribution Management (2011) 39 (8): 598–618.
Published: 21 June 2011
Journal Articles
A BUYER BEHAVIOUR APPROACH TO MERCHANDISING AND PRODUCT POLICY
Available to Purchase
Retail and Distribution Management (1990) 18 (6)
Published: 01 June 1990
Journal Articles
Own labels: An adjunct to brands?
Available to Purchase
Retail and Distribution Management (1988) 16 (4): 18–20.
Published: 01 April 1988
Journal Articles
How consumers see the packaged grocery markets: Branded, own label and generic products
Available to Purchase
Retail and Distribution Management (1985) 13 (4): 45–47.
Published: 01 April 1985
