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Keywords: Academic-practitioner gap
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Journal Articles
Improving UK retail academic-practitioner research: insights from relationship marketing
Available to Purchase
International Journal of Retail & Distribution Management (2017) 45 (1): 4–19.
Published: 09 January 2017
... research relationships. Resources should be allocated to better defining and communicating the benefits of a university research relationship with retailers. Originality/value There has been limited empirical research on the academic-practitioner gap within the context of the UK retail sector. The RM...
