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Keywords: Affective commitment
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Journal Articles
International Journal of Retail & Distribution Management (2026) 54 (4): 361–376.
Published: 17 December 2025
... propose that satisfaction, trust and affective commitment are antecedents of CE. CE, a second order construct, manifests in terms of attitudinal loyalty, as well as intention to repurchase, willingness to advocate and actual spending. Design/methodology/approach Two national surveys were conducted...
Journal Articles
Journal Articles
International Journal of Retail & Distribution Management (2017) 45 (3): 253–270.
Published: 13 March 2017
... the brand-customer relationship are discussed first. Subsequently, the predictors of fans’ engagement and affective commitment to a fast-fashion brand are examined with the aim to explore the key elements that nurture the brand-customer relationship via brands’ SNSs. Design/methodology/approach...

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