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1-3 of 3
Keywords: Affective commitment
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Journal Articles
Customer engagement in a retail setting: an examination of antecedents and outcomes
Available to Purchase
International Journal of Retail & Distribution Management (2026) 54 (4): 361–376.
Published: 17 December 2025
... propose that satisfaction, trust and affective commitment are antecedents of CE. CE, a second order construct, manifests in terms of attitudinal loyalty, as well as intention to repurchase, willingness to advocate and actual spending. Design/methodology/approach Two national surveys were conducted...
Journal Articles
Understanding franchisee performance: The role of the franchisee’s autonomy, affective commitment to the network and innovativeness
Available to PurchaseEnrico Colla, Maria Eugenia Ruiz-Molina, Catherine Chastenet De Gery, Maryline Schultz, Martine Deparis, Laurence Lemmet
International Journal of Retail & Distribution Management (2019) 47 (7): 733–751.
Published: 23 November 2018
... resource management and marketing decisions – affective commitment to the network and network innovativeness on the franchisee relative performance. A survey answered by 226 franchisees in France allowed to estimate a structural equations model through partial least squares regression analysis...
Journal Articles
Cultivating the brand-customer relationship in Facebook fan pages: A study of fast-fashion industry
Available to Purchase
International Journal of Retail & Distribution Management (2017) 45 (3): 253–270.
Published: 13 March 2017
... the brand-customer relationship are discussed first. Subsequently, the predictors of fans’ engagement and affective commitment to a fast-fashion brand are examined with the aim to explore the key elements that nurture the brand-customer relationship via brands’ SNSs. Design/methodology/approach...
