...Sanna Sekki; Hannele Kauppinen-Räisänen; Eliisa Kylkilahti; Minna Autio Purpose Research has largely disregarded consumer–packaging interaction in contexts other than retail. Focusing on the powerful cue of colour and consumers’ pleas for sustainability and drawing on the customer journey...

... of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode . Brand Colour Global International Local Retail packaging...

...Pascale Ezan; Gaelle Pantin-Sohier; Caroline Lancelot-Miltgen Purpose A product colour plays an important role in consumers’ preferences. The purpose of this paper is to highlight the impact of the three-dimensional character of colour (brightness, saturation and vividness) on children’s behaviour...

...Juanjuan Wu; Hae Won Ju; Jieun Kim; Cara Damminga; Hye-Young Kim; Kim K.P. Johnson Purpose – The purpose of this research was to investigate the effect of three virtual fashion stores using product display methods dominant by colour, visual texture and style coordination on consumers' retailer...