... of Spanish culture‐specific motivational types such as “ecology”, “inner peace” and four distinct motivational types of “self‐direction”. This further led to the emergence of four fashion retail consumer segments which could be linked to shopping styles with six of the eight shopping styles showing...

... contribution of this paper is to test the proposition that global retailers follow the path of the “Greening Goliaths”, where environmental sustainability becomes a quasi industry standard for the ecological sustainability transformation of global retailing. 1. to characterise the environmental efforts...