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Keywords: Interaction quality
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Journal Articles
From regrets to returns: how interaction quality and store image shape store revisit intentions
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International Journal of Retail & Distribution Management (2025) 53 (3): 232–245.
Published: 13 December 2024
.... Design/methodology/approach Using time-lagged data from 331 salespeople-customers dyads, this study investigates the connection between search regret, store image, interaction quality, and store revisit intentions. Findings Customers develop negative perceptions of the store, subsequently reducing...
