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Keywords: OCE psychological dimension
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Journal Articles
Online customer experience (OCE) in clothing e-retail: Exploring OCE dimensions and their impact on satisfaction and loyalty – Does gender matter?
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International Journal of Retail & Distribution Management (2018) 46 (3): 323–346.
Published: 09 April 2018
... studies specific to e-retailing (Hsin Chang and Wang, 2011 ; Anderson and Srinivasan, 2003). Hence, H1 was accepted. The path analysis results for OCE psychological dimensions are given in Table I . Table I Path analysis results: website psychological dimension-satisfaction-loyalty...
