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Keywords: Online customer experience (OCE)
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Journal Articles
Online customer experience (OCE) in clothing e-retail: Exploring OCE dimensions and their impact on satisfaction and loyalty – Does gender matter?
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International Journal of Retail & Distribution Management (2018) 46 (3): 323–346.
Published: 09 April 2018
...Shweta Pandey; Deepak Chawla Purpose The purpose of this paper is to explore the dimensions of online customer experience (OCE) and their impact on satisfaction and loyalty in the clothing e-retail context. Furthermore, it explores the influence of gender on the OCE-satisfaction-loyalty chain...
