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Keywords: Retail store community
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Journal Articles
Retail store community and its impact on store success
Available to Purchase
International Journal of Retail & Distribution Management (2021) 49 (6): 735–751.
Published: 04 January 2021
...Cara Peters; Charles D. Bodkin Purpose The purpose of the study was to examine the potential outcomes of consumers' intention to engage retail store community. The research question focused on: what impact will intention to engage retail store community have on store satisfaction, store commitment...
