...-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at Link to the terms of the CC BY 4.0 licence . Grocery shopping apps S-O-R framework Ease of use Usefulness Enjoyment Price value Innovativeness Facilitating...

... their purchase decisions. As a result, RCE can act as a moderator in our extended S-O-R framework. Despite the vital role it may play in omnichannel retailing, the RCE construct is overlooked in the literature (Mishra and Vishvas, 2019), with a rather limited number of papers studying it (Zhang et al...