...Sunil Atulkar; Bikrant Kesari Sunil Atulkar is the corresponding author and can be contacted at: sunilatulkar3030@gmail.com The study develops a research framework with three specific variables of consumer traits and four variables of situational factors, triggers impulse buying...

.... usage frequency), situational factors (time pressure, basket size, coupons and queue length at the SSTs and staffed checkouts) influence customers’ decisions to use SSTs during a specific shopping trip; and second, perceived behavioural control is the most important determinant of behavioural intention...