... customers to immerse themselves in shopping with minimal effort; yet, it alone may not fully drive purchase intentions. Drawing on flow theory and experiential value theory, this study examines how experiential value, together with flow, shapes customer shopping intentions in an omnichannel retail context...

..., escapist, and esthetic experiences) and experiential value associated with merchandise retailers and service retailers in Indian shopping malls, and between perceived experiential value and mall patronage intention. A mall intercept survey conducted in two shopping malls in India resulted in 552...