Keywords: Omni-channel retail
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Journal Articles
International Journal of Retail & Distribution Management (2026) 54 (9): 1020–1036.
Published: 06 August 2026
... a seamless omnichannel experience to customers, particularly in this sector. Seamless experience Experiential value Omni-channel retail Flow experience Shopping intention Funding statement: The authors declare that no funds, grants, or other support were received during...
Journal Articles

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