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Keywords: Small retail
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Journal Articles
International Journal of Retail & Distribution Management 1–19.
Published: 07 August 2026
...Rajesh K. Aithal; Vikram Choudhary; Tamal Samanta; Harshit Maurya Purpose This research aims to develop a comprehensive typology to classify small retailers based on their technology adoption levels. The study endeavors to map its observations to Rogers' (1995) innovation diffusion theory...
Journal Articles
International Journal of Retail & Distribution Management (2024) 52 (2): 220–239.
Published: 18 December 2023
...Tamal Samanta; Rajesh K. Aithal Purpose The purpose of this study is to consolidate the existing literature on small retail and develop a conceptual framework using thematic analysis. Design/methodology/approach The relevant set of 224 articles has been obtained from the Scopus database...
Journal Articles
International Journal of Retail & Distribution Management (2023) 51 (1): 81–102.
Published: 07 September 2022
...Rajesh K. Aithal; Vikram Choudhary; Harshit Maurya; Debasis Pradhan; Dev Narayan Sarkar Purpose The present study aims to understand small retailers' current use of various low-cost technologies and the factors responsible for small retailers' adoption. Furthermore, these factors of adoption were...
