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Keywords: Adopter categorization
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Journal Articles
Joris Corthouts, Géraldine Zeimers, Kobe Helsen, Camille Demeulemeester, Thomas Könecke, Thierry Zintz, Jeroen Scheerder
International Journal of Sports Marketing and Sponsorship (2022) 23 (5): 901–919.
Published: 22 September 2021
... organizational innovativeness-index, based on which the federations were then clustered in three distinct adopter groups. Findings Comparative statistics show that structural background characteristics generally are poor indicators for adopter categorization. In contrast, the attitudes about compatibility...
Includes: Supplementary data
