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Keywords: Typology
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Journal Articles
Joris Corthouts, Géraldine Zeimers, Kobe Helsen, Camille Demeulemeester, Thomas Könecke, Thierry Zintz, Jeroen Scheerder
International Journal of Sports Marketing and Sponsorship (2022) 23 (5): 901–919.
Published: 22 September 2021
... non-profit sport organizations but did not consider perceptions about the attributes of innovation. Yet, outside the non-profit sport sector, the perceptions about innovation attributes explain the largest proportion of variance between groups. In addition, the typology of Winand et al...
Includes: Supplementary data
