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Journal Articles

The influence of social media celebrity endorsement on beer and wine purchase behaviour

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Cristina Calvo-Porral, Sergio Rivaroli, Javier Orosa-González
Journal: International Journal of Wine Business Research
International Journal of Wine Business Research (2023) 35 (3): 390–412.
https://doi.org/10.1108/IJWBR-10-2022-0037
Published: 20 March 2023
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Journal Articles

How consumer involvement influences beer flavour preferences

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Cristina Calvo-Porral, Sergio Rivaroli, Javier Orosa-Gonzalez
Journal: International Journal of Wine Business Research
International Journal of Wine Business Research (2020) 32 (4): 537–554.
https://doi.org/10.1108/IJWBR-10-2019-0054
Published: 27 April 2020
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